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Denim at Work
From FA20 onwards, I have developed the women's denim category for Nautica's specialty denim line, called Nautica Jeans Company. This category has tightly focused development with a emphasis on sustainability. Anything indigo based, including soft wovens and cut/sew knits, has been within my world.
For Spring 2022, I initiated new concept development which has become the structure for a more trendy and youthful customer, focusing on denim culture through the lens of a Nautica female customer.
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