From FA20 to FA23, I developed the women's denim category for Nautica's specialty denim line, called Nautica Jeans Company.  The brand had a tightly focused concept on nautical lifestyle for a younger customer, with a emphasis on sustainability.  I worked on anything indigo based, extending into soft wovens and cut/sew knits. 

 

For Spring 2022, I initiated new concept development which has become the structure for a more trendy and youthful customer, focusing on denim culture through the lens of a Nautica female customer.